The strategy involved defining a consistent visual and verbal language that conveyed the brand’s essence and its founder. Reinforcing the idea of a hassle-free scenic design is one of the elements the company focuses on in positioning and sales discourse, as the production is known for dealing with many unforeseen circumstances and needs to convey the ability to respond to this need.

Visual Language: Scenic Design is a service closely associated with aesthetics and visual arts, serving a very decorative function, where visuals are crucial to convey trust and reinforce the brand’s quality attributes. With that said, we defined a “feasible” visual style within the production capabilities and backstage language for the photos and videos of the setups.

Storytelling: We defined the essence of content as the ability to tell the story behind each project and scenario, showing the process, bringing the idea of the beginning, middle, and end of the clients the production company already had through carefully selected backstage videos and photos and completed projects, with a “teaser” language, alternating between carefully selected pictures and videos and a sequence of posts that could build anticipation for what’s to come, maintaining audience attention and retention by releasing updates of the same project gradually.

The tone of Voice: We defined a friendly, relaxed tone of voice, yet careful and professional. In captions and texts, the founder’s personality adopted, significantly reinforced, and naturalized this language. We created story scripts focused on behind-the-scenes, encouraging the audience to ask questions ranging from technical aspects of the scenic design process to build closeness and trust to questions and fun moments with clients and collaborators, which helped humanize the brand.