The strategy involved prioritizing and defining key channels, redesigning the website, creating a content strategy, and implementing paid media efforts. The focus was on enhancing the brand’s digital presence to align with the concept of “Uncomplicated Architecture.”
Key Channel Prioritization: The first step was identifying the most relevant digital channels for the brand’s target audience. Through data analysis and market research, channels with the highest likelihood of effectively reaching potential clients were selected.
Website Redesign: Recognizing the importance of a modern and intuitive website, a complete overhaul of the “Dobra Arquitetura” website was undertaken. The new design reflected the brand’s new positioning and enhanced user experience, facilitating navigation and search for relevant information.
Content Strategy and Paid Media: A robust content strategy was developed to highlight the brand’s unique approach, “Uncomplicated Architecture.” This involved creating relevant, educational, and inspiring content that resonated with the target audience. Additionally, paid media was implemented to amplify the message and reach a broader and more targeted audience, increasing brand visibility and driving engagement.